Goodwill North Central Texas Promotes Ruben Cruz to Retail Director

FORT WORTH, TEXAS (June 16, 2020) – Goodwill North Central Texas, Inc. announced today that Ruben Cruz has been promoted to retail director. In this position, Cruz will support eight retail stores in Goodwill North Central Texas’s central region, overseeing hiring, HR support, development training, budget oversight and customer service.

“Ruben was promoted in March just as COVID-19 was taking over and he has already truly stepped up – going above and beyond to assist his teams during this unprecedented time,” said Rosemary Cruz, Goodwill North Central Texas’s Vice President of Retail Sales & Donated Goods. “His passion and ‘won’t let you down’ attitude make him an excellent fit for this leadership position.”

He began his professional career with Goodwill North Central Texas in 2012, first serving as production supervisor at the Camp Bowie location before being quickly promoted to assistant retail manager at the Haltom City location. In 2013, Cruz was promoted to retail operations manager and has overseen day-to-day retail operations at various locations since 2013. He most recently served as the retail operations manager at the Cooper Street store.

Cruz is a 2007 graduate of Trinity High School in Euless. He completed Goodwill North Central Texas’s Retail Leadership Program in 2015 and the Retail Operations Manager Retail Leadership Program in 2019.

About Goodwill North Central Texas, Inc.

Goodwill is more than a thrift store. The largest employer of people with disabilities in the world, Goodwill believes that work has the power to transform lives by building self-confidence, independence, creativity, trust and friendships. Everyone deserves this chance.

Goodwill North Central Texas’s 25 retail locations provide revenue through the sale of donated goods to support Goodwill’s mission – job training and career services for people with disabilities, such as physical or mental disabilities and other barriers to employment including lack of education or work experience and to vulnerable populations including the homeless, at-risk youth, veterans and the formerly incarcerated. For more information on Goodwill North Central Texas, please visit